iService supports LA MER in brand management in Austria and Switzerland.

An extraordinary story lie behind the famous cosmetics of La Mer: In 1953, the NASA rocket physicist Dr. Ing. Max Huber severely burns his face in an explosion. No doctor could help him, so the scientist decided to do something about his own scars. Twelve years and thousands of experiments later he had developed the Crème de La Mer, which is referred to “the miracle” by its followers. Crème de La Mer is one of the most expensive day creams in the world.

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