MOVING-IMAGE is probably the word that will accompany us in everyday marketing in 2020. Whether videos, Instagram and Facebook stories or GIFs, content in the form of videos/clips is more important than ever this year.
Digitalization and content marketing have given the moving image medium a whole new role in corporate communication. Videos are easy to consume, stories are easier to transport – language, facial expressions, gestures – the content stays in the viewer’s mind longer. Videos provide a lot of information in a short period of time, emotionalize and increase the length of time the user stays.
Social Media Marketing
MOVING-IMAGE CONTENT IDEAS
- EXPLANATORY VIDEO
Instructions / how-to videos can be used ideally for business. Services and products can be explained in a short time and illustrate the benefits and USP. - SCREENCAST
Also suitable for explanatory videos and instructions. - PRODUCT VIDEO
Is very similar to the explanatory video or screencast but focuses on a product or service (product presentations, announcements). - IMAGE VIDEO
Ideal for a look into the company – what is it about, what is being done? - TUTORIALS & DIY
The audience can be shown exactly what they can do and how. This offers a good opportunity to deliver added value to customers and also to present products and services. - EVENT VIDEO
A look behind the scenes at an event, everyday office life, production, etc. - INTERVIEW
With an expert, CEO, employees, influencers or customers. - RECORDINGS FROM WEBINARS
- STORIES
Story elements of up to 15 seconds are perfect for capturing moments and topics. - VIDEO ADS
Promising target groups can be addressed directly and barrier-free with social ads. - GIFs
GIFs are a completely different type of motion picture, but they can be a very good way to generate attention and reach without being advertising and also strengthen branding.
Good videos provide added value or tell stories, evoke emotions or entertain the viewer. IMPORTANT! Always think about videos, who should be addressed, who is the target group?
