YouTube Introduces Premium Placement Option for Shorts Ads
What are YouTube Shorts? YouTube Shorts is a format for short, vertical videos designed to facilitate quick and easy content sharing. These videos are typically up to 60 seconds long and provide a dynamic and interactive way to consume content on the platform. With...
Click-Through Rate (CTR): Analysis and Opportunities for Optimisation
The Click-Through Rate (CTR) is a critical indicator in digital marketing, with values varying significantly depending on the industry, campaign context, media used, and target market. Therefore, assessing a “good” CTR cannot be generalized; it must align...
INSTAGRAM: New metrics for Live videos & Reels
So that companies and creators can make the most of their opportunities, Instagram has made new Insights data available for Reels and Instagram Live, which gives a better overview of how this content is consumed. New insight for Instagram Reels & Instagram Live...
Instagram Insider Instagram’s new digital magazine
At the end of April, Instagram published its first issue of the new digital magazine “Instagram Insider”. The magazine aims to highlight key content trends based on Instagram activity as well as influential creators on the platform. Photo © Instagram As...
