YouTube Introduces Premium Placement Option for Shorts Ads
What are YouTube Shorts? YouTube Shorts is a format for short, vertical videos designed to facilitate quick and easy content sharing. These videos are typically up to 60 seconds long and provide a dynamic and interactive way to consume content on the platform. With...
Click-Through Rate (CTR): Analysis and Opportunities for Optimisation
The Click-Through Rate (CTR) is a critical indicator in digital marketing, with values varying significantly depending on the industry, campaign context, media used, and target market. Therefore, assessing a “good” CTR cannot be generalized; it must align...
Solutions and preventive steps for warnings about the usage of Google fonts via the Google service gstatic.com
Dear customers, we want to inform you about an GDPR issue, which occured recently and which might lead to legal warning notices. An Austrian lawyer is currently writing a large number of warning letters to numerous website owners, due to the fact of using Google fonts...
Online Campaign MUTTER ERDE (MOTHER EARTH) 2022
As a full-service agency, we have been supporting MOTHER EARTH since 2016 in online campaign management, SEA & Google Grants, emailing, web presence with conception, design, user experience, customer journey and in technical implementation including donation...
