YouTube Introduces Premium Placement Option for Shorts Ads
What are YouTube Shorts? YouTube Shorts is a format for short, vertical videos designed to facilitate quick and easy content sharing. These videos are typically up to 60 seconds long and provide a dynamic and interactive way to consume content on the platform. With...
Click-Through Rate (CTR): Analysis and Opportunities for Optimisation
The Click-Through Rate (CTR) is a critical indicator in digital marketing, with values varying significantly depending on the industry, campaign context, media used, and target market. Therefore, assessing a “good” CTR cannot be generalized; it must align...
Top 5: The Latest Trends in Search Engine Optimisation
The digital landscape, particularly in the realm of Search Engine Optimisation (SEO), is in a constant state of flux. To maintain high visibility and competitiveness in Google’s search results with your enterprise, it’s imperative to stay abreast of the...
iService sets creative impulses for the M·A·C Locked Kiss Ink Pop Up Store
As a long-standing partner of M·A·C Cosmetics, we also designed a series of graphic elements for the M·A·C Locked Kiss Ink Pop Up Store. This exclusive event took place from 2 to 4 March 2023 in the renowned location Herrengasse 1-3, 1010 Vienna. M·A·C Locked Kiss Ink...
